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Who is the parent company of Tata Motors?
Tata Motors, the General Electric of India is a conglomerate with a commanding presence in a vast industries across India and globally. In January 2008, Tata introduced to the Indian public it’s ultra cheap car “Nano”.
What was the case study of Tata Nano?
Here we present the case study of tata motors – nano case and find out why did Tata Nano Failed and never gained traction despite being termed as the 'people's car'. Tata Motors anticipated creation of 250,000 every year at dispatch. This didn't happen.
When did Tata Nano come out in India?
In January 2008, Tata introduced to the Indian public it’s ultra cheap car “Nano”. The expected retail price for the Nano was expected to be as little as USD2,500 and would cater for the fast growing middle class segment of the Indian population. Tata Motors was set to change the face of the automobile industry in India.
Why was Tata Nano failure to attract customers?
Delays during the production line migration from Singur to Sanand, early cases of the Nano bursting into flames, the impression of the vehicle being perilous, and compromise in quality due to cost slicing are some of factors behind Tata's failure to attract Indians.
Last Update: Oct 2021
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